Years ago, personal branding was only relevant for public personalities, such as celebrities, famous people, sports stars, and CEOs. However, things have changed, and building a solid personal brand is now something that allows professionals to differentiate themselves from the competition and establish themselves as leaders in their niche. ...

Whether you’re finally launching the small business you’ve been dreaming of or you already have one, a strong marketing strategy is a must either way. There’s too much competition on the market and there’s a great volume of emerging startups and small businesses. As such, having a marketing strategy that works is essential to success. That ...